When to Book a Newborn Photographer in Madison, WI
Welcoming a new baby is one of the most emotional, fleeting seasons of life. The days leading up to your due date are filled with excitement, nerves, and a long list of things to prepare—but booking your newborn photographer should be near the top.
If you’re in the Madison, Sun Prairie, Rio, or surrounding Wisconsin areas, here’s exactly when to reserve your newborn session and why timing matters for the soft, dreamy images you envision.
The Best Time to Book
Most families reserve their newborn session during the second trimester—typically between 12–24 weeks.
This gives you:
• Priority scheduling around your due date
• Time to plan maternity photos
• Peace of mind knowing your session is secured
• Access to Baby Plan memberships with guaranteed spots
Because newborns photograph best between 5–21 days old, booking early ensures your photographer can fit you in during that ideal window.
Why Earlier Is Better
Newborn calendars fill quickly—especially for studios like Finch & Mae that offer:
• Customized, baby-led posing
• Soft, neutral styling
• Studio wardrobe access
• Baby Plan membership spots
• Fresh 48 + in-home options
Booking early also gives you time to plan maternity, milestone, and one-year sessions so your baby’s journey is beautifully documented from bump to beyond.
If Baby Arrives Early or Late
No worries—your due date simply holds your spot. Once baby arrives, we choose a session date during the newborn window. Flexibility is always built in.
Ready to Secure Your Newborn Session?
You deserve a calm, comforting newborn experience and timeless photos that will mean even more as the years go by.
→ Inquire about newborn sessions or Baby Plan memberships today.
Learn about our newborn sessions.


















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